Today I am sharing an article written by an old schoolmate of mine... she is brilliant, and embodies everything we should try to be. This article was so beautifully written I had to print it here for all of you... let her help you fit into your skinny jeans this summer by avoiding seemingly "healthy" fast food!
A few years ago the trend was organic. Everything from dog bones to shampoo to cookies sold at Costco was certified organic. The term organic became so widespread, in fact, that it started to mean nothing. So what’s the trend in the food industry now? Slow. Slow food – the notion of understanding (and caring about) where your food comes from and the process by which it is made – has unfortunately become another concept taken over and used by the food industry to increase sales. The most recent Starbucks commercial, for example, traces the lifespan of a coffee bean. We watch as it passes through the farmers’ hands, making its inevitable journey to becoming a frappucino. In a similar vein, the smart guys at Tropicana recently decided to change their bottle from its usual bright orange plastic to a more transparent one, “so you can see that it’s real.” Meanwhile Olive Garden swears up and down that they send their chefs to Italy to learn from the artisan, authentic chefs in the small, rural villages. The allegedly persuasive idea here is transparency, knowing the real from the fake, seeing the source. It’s why we go to the farmers market. It’s why the Ferry Building in San Francisco is such a special place. And it’s being used as a marketing ploy – and this is where grocery shopping starts to get tricky.
So here you go – a list of a few “fast foods” parading as “slow foods”…Could one (or more) be to blame for your tight pants?